ABOUT US
ITGOES. is born out of love for 81% kid mohair. A yarn whose softness and luxury are unparalleled. We are a Finnish brand that believes in colors, quality and confidence.
Our mission is simple: to support your confidence and make you shine. Whoever you are, itgoes for you.
ITGOES. is a Finnish brand that was founded in the spring of 2024 by two friends. We started small, but with great passion.
From our first products, our customers fell in love with the colors and softness, as well as the sense of confidence that our knitwear brought to dressing. Our playful yet elegant world is based on uncompromising quality and local production in Finland, Estonia and Italy.
Be yourself, ITGOES. for you
As long as you're having fun, it goes.
Be bold, be colorful.
Confidence is the best outfit.
Where IT GOES. next?
ITGOES. has been a familiar sight in Hanko's summer for two summers. This fun tradition will continue in the coming years, but our vision doesn't stop there. We want to take ITGOES. pop-ups to new places, offering bold colors and a sense of self-confidence to more and more people.